The Booming Market of Health and Therapeutic Products: A Comprehensive Overview

In recent years, as people’s living standards have improved and their health awareness has significantly enhanced, the global market for health and therapeutic products—encompassing massagers, beauty devices, and physiotherapy lamps—has witnessed a remarkable surge in demand. This growth trajectory is not only driven by evolving consumer lifestyles but also fueled by technological advancements that are reshaping product functionality and user experience across the sector.

The Thriving Global Massage Equipment Market

The massage equipment segment stands out as a key driver of the health product industry’s expansion. According to data from Fortune Business Insights, the global massage equipment market reached a size of 25.26 billion USD in 2024. Looking ahead, the market is poised for steady growth: it is projected to grow from 26.76 billion USD in 2025 to 41.18 billion USD by 2032, boasting a Compound Annual Growth Rate (CAGR) of 6.35% during this period.

Geographically, the Asia-Pacific region dominates this market, holding a 30.24% market share in 2024—a testament to the region’s strong consumer demand for wellness products and increasing disposable income. A major catalyst for the market’s growth lies in the rising popularity of electric massage and therapeutic devices integrated with sensors and artificial intelligence (AI) technology. Products such as massage chairs, back massagers, massage guns, and foot massagers have become increasingly sought-after, as they offer personalized and efficient relief for modern-day stress and muscle tension.

Industry players are actively investing in technological innovation to enhance consumer experiences, further propelling market expansion. Beyond household use, these advanced massage devices are also widely adopted by professional entities, including global massage centers, healthcare facilities, and spas, as essential tools for therapists. Additionally, the growing number of spas and massage centers in commercial establishments such as hotels and resorts has spurred increased demand for full-body massage therapy equipment, creating new growth avenues for the market.

Image Source: Fortune Business Insights

The Rapidly Expanding Beauty Device Industry

Parallel to the massage equipment market, the beauty device industry has experienced robust growth in recent years, with its market size expanding consistently. This growth is primarily attributed to the rising consumer demand for personal beauty and healthcare solutions, coupled with continuous technological progress that has elevated product performance, functionality, and user-friendliness.

China, as the world’s largest producer of beauty devices, has emerged as a key market for this segment. According to a report released by the China Research and Intelligence Group, the overall size of China’s beauty device market expanded rapidly, reaching approximately 18.37 billion CNY in 2023—representing a staggering 70% year-on-year growth. On a global scale, the market performed equally impressively: the global beauty device market reached 34.45 billion USD in 2024 and is expected to soar to 107.95 billion USD by 2034, with a remarkable CAGR of 12.1%. This projection underscores the industry’s strong growth potential and the increasing global preference for at-home beauty and skincare solutions.

The Promising Growth of Light Therapy Lamp Market

The light therapy lamp market has also emerged as a high-growth segment within the health and therapeutic products industry, driven by a growing recognition of its benefits and a rise in related health conditions. According to the 2025-2030 Market Status, Supply-Demand Analysis, and Key Enterprise Investment Evaluation Report for the Infrared Physiotherapy Lamp Industry, the global infrared light therapy equipment market is expected to grow at a CAGR of approximately 18% annually, with the market size projected to reach 6 billion USD by 2030.

Further insights from Precedence Research highlight the steady expansion of the global phototherapy market. In 2025, the market size is estimated to be 1.16 billion USD, and it is forecasted to reach around 1.66 billion USD by 2034, with a CAGR of 4.05% during the forecast period. Regionally, North America holds a dominant position in the phototherapy market: in 2024, the region’s market size was approximately 400 million USD, and it is expected to grow at a CAGR of 4.31% from 2025 to 2034. Notably, North America accounted for the largest share (36%) of the 2024 phototherapy market, largely due to the increasing prevalence of Seasonal Affective Disorder (SAD), also known as winter blues, and psoriasis.

Overall, the growth of the light therapy lamp market is primarily driven by the high incidence of skin diseases and Seasonal Affective Disorder, as well as a gradual increase in public awareness of the benefits of light therapy. Additionally, the growing popularity of non-invasive treatment methods and the rising prevalence of skin conditions have provided strong impetus for the sustained development of this market.

Image Source: Precedence Research

In conclusion, the global health and therapeutic products market—spanning massage equipment, beauty devices, and light therapy lamps—is experiencing an era of robust growth. Driven by consumer health consciousness, technological innovation, and expanding application scenarios, this sector is poised to continue its upward trajectory in the coming years, offering significant opportunities for industry players and contributing to the broader global wellness ecosystem.

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